The acquisition of ATI Jet, also known as Jetvia, marks a significant milestone in the life of Matt O’Hayer, the founder and current Executive Chairman of Vital Farms. As O’Hayer enters the world of aviation, he brings a unique perspective and a commitment to using private aviation as a force for good.
“Our mission is to bring ethical food to the table. We do everything we can to improve the lives of people, animals, and the planet through food.”
Vital Farms is known for its “pasture-raised eggs laid by hens raised on American family farms.” The company’s commitment to sustainability and social responsibility is reflected in its mission statement. O’Hayer’s decision to acquire ATI Jet reflects this commitment to using private aviation as a force for good. The El Paso, Texas-based private jet company, founded in 1985, ended 2024 as the 18th-largest U.S. private jet operator based on charter and fractional flight hours, according to ARGUS TraqPak. ATI Jet’s growth spurt, which saw the company rank 24th in 2022 and 20th in 2023, has been driven by its commitment to sustainability and customer satisfaction.
- ATI Jet’s growth has been driven by its commitment to sustainability and customer satisfaction.
- The company has launched several new products and services, including a national jet card and a specialty card for frequent travelers to Los Cabos.
- ATI Jet’s rebranding efforts have been successful, with the company adopting a new brand identity under the Jetvia label.
| Year | Ranking | Growth Rate |
|---|---|---|
| 2021 | Not ranked in the top 30 | – |
| 2022 | 24th | 11.6% |
| 2023 | 20th | 1.1% |
As O’Hayer takes the reins, he plans to use private aviation as a force for good. He aims to donate flights for individuals facing urgent medical needs, including the immunocompromised, and support missions that serve the greater public. “Private aviation can be a powerful tool for good,” O’Hayer said in an interview with CNBC. “We will be using it to make a positive impact on people’s lives.”
ATI Jet’s current CEO, Lyle Byrum, remains at the helm as president. Byrum, a former stuntman and stunt pilot, brings a wealth of experience to the company. Buffett, in 2007, is quoted as saying, “If a far-sighted capitalist had been present at Kitty Hawk, he would have done his successors a huge favor by shooting Orville down.” This quote highlights the importance of vision and foresight in business. The acquisition of ATI Jet marks a significant milestone in O’Hayer’s career. As he enters the world of aviation, he brings a unique perspective and a commitment to using private aviation as a force for good. Key Highlights:
• Vital Farms CEO Matt O’Hayer acquires ATI Jet, also known as Jetvia. • O’Hayer plans to use private aviation as a force for good, donating flights for urgent medical needs and supporting missions that serve the greater public. • ATI Jet has seen significant growth, ranking 24th in 2022 and 20th in 2023. • The company has launched several new products and services, including a national jet card and a specialty card for frequent travelers to Los Cabos. • Lyle Byrum, ATI Jet’s current CEO, remains at the helm as president. This acquisition marks a significant shift in the aviation industry, as O’Hayer brings a new perspective and a commitment to using private aviation as a force for good. As the industry continues to evolve, it will be interesting to see how O’Hayer’s vision for ATI Jet plays out.
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